- STRENGTH
Tambayan Restaurant offers its customer a Western and Filipino Cuisine - Mostly are Filipino Dishes that’s why most of the customer goes there because they serve delicious food that customers expect for them. There service is also very good, they make sure that they serve their customer in fastest service as they could. The customers ofTambayan will also entertained because of the flat screen television they displayed above, they can watch any types of channels with a speaker on it, to make the customer more enjoyed its venue. The position of the building is very convenient because it is near of the Internet café and it’s situated infront of Asia City and sometimes tourist caught it attention because of its attractive designs. Unlike to the other resto-bar Tambayan open 24 hours every day.
- WEAKNESS
Tambayan is a small resto-bar that’s why their spacing is too small and there are no enough chairs and tables to occupy other customer. Despite of their delicious food Tambayan offers an expensive menu, so it’s quite heavy in the pocket. Other than that Tamabyan also its other competitors which is Devi's Restaurant that which Muslims people can go and eat there.
- OPPORTUNITY
- THREAT
However, though it is small capacity for their customers they have also lack of parking space to park their cars. They are also near in their competitors which also has its great impact of attracting customers. Other competitor offers low prices of their same menu.
| COMPETITORS | STRENGHTS | WEAKNESSES | OPPORTUNITIES | THREATS |
| TAMBAYAN | Recipe | Serving pork [muslims cannot visit to their resto.] ; poor service | Near at the SME Bank, Net Cafe | Competing “The Place”/ not 24/7 open |
| DEVIS INDIAN | Affordable prices | They cooked already the food [buffet style] | Near at the beauty salon, and bus satation | Traffic Jam |
| RESTORAN BANU II [api-api centre branch] | Service and affordable prices | Buffet Style—cooked already, poor spacing | Near at the tailoring shop, | Cannot easily find by the customers |
CHAPTER 4: TAMBAYAN RESTAURANT PRICING
A. General Pricing
The pricing of Tambayan Restaurant is based on what the customers order, based on the menu list. which is a set of course with an egg and vegetables cost RM 7.00 ++.
B. Package Pricing
Their package pricing is usually applied in the premise itself for ocassion such as Birthdays, Concerts, Wedding and etc.
They usually using banquet service and Buffet service during the outside catering. The very nice point of pricing of the Tambayan Restaurant is not complicated. Which means, whatever the list in the their MENU, is all in their. they have packages in their which consist for example of 2 sets package of Beer, 4 sets of viands with rice and non-alcoholic beverages for the cost of RM300 ++, depends on the Set of Package that the customer will deal in.
CHAPTER 5 : TAMBAYAN RESTAURANT MARKETING PLAN.
The Marketing plan of Tambayan is they enable to train the hospitality of the employers of their staffs [ waiters/waitress, chefs, cashier, cleaners] should be courteous enough and be more responsible for their customer because Tambayan is a very busy restaurant more people are coming every day. So therefore their staffs should know how to do and be alert of the mood-swing of their customer. The management is being trained their staffs also to know the importance of teamwork and customer-oriented the management should also have the plan on how to train their staffs. Lack of commitment from employees can be harmful to an organization, resulting in poorer performance arising from inferior service offerings and higher costs. The resultant positive effect of Marketing Plan will mean that employees will input maximum rather than minimum effort, thereby better satisfying the needs and wants of external customers.
BY: MA. CHESSA Y. GONZALES - 01759-05-09
DCA 05/09
ASIAN TOURISM INTERNATIONAL COLLEGE
